When you compare virtual try-on apps, the monthly plan price is only the beginning. You also need to know what counts as a generation, how many shoppers are likely to use it, and what happens after the included credits are gone.
The most common budgeting mistake is to multiply store traffic by the cost per try-on. Most visitors will not open the widget, and not every open leads to a completed image. Start with your product-page visits, estimate a realistic try-on rate, and replace the estimate with actual data as soon as your app has enough usage history.
First, turn product-page visits into estimated try-ons
Use this simple formula:
estimated monthly try-ons = monthly product-page visits × try-on adoption rate
The adoption rate means the share of product-page visitors who complete a try-on. It is an assumption until you measure it. To illustrate, here are two planning scenarios. They are examples to help you budget, not an industry benchmark.
| Monthly product-page visits | At 1% completed try-on rate | At 5% completed try-on rate |
|---|---|---|
| 500 | 5 try-ons | 25 try-ons |
| 2,000 | 20 try-ons | 100 try-ons |
| 10,000 | 100 try-ons | 500 try-ons |
At 2,000 visits and a 5% completion rate, the estimate is 100 generations, not 2,000. Your own rate may be lower or higher depending on where the button appears, product category, store audience, and how smoothly the widget works on mobile.
RealityTry's listed monthly plans
The RealityTry pricing page currently lists three monthly plans:
| Plan | Monthly price | Included generations | Extra generation rate |
|---|---|---|---|
| Starter | $19.99 | 100 | Upgrade when allowance is used |
| Growth | $49.99 | 300 | $0.12 per additional generation |
| Scale | $99 | 1,000 | $0.10 per additional generation |
Use the pricing page for current plan terms and billing details. The estimates below use those listed amounts, exclude taxes, and assume that each successful try-on uses one generation. Check the plan page for the current allowance and overage rules before you subscribe.
For traffic-based planning, if your 10,000 monthly product-page visits result in 100 completed try-ons (the 1% scenario), that fits within the listed 100-generation Starter allowance. If the same traffic produces 500 try-ons (the 5% scenario), Growth would include 300 and bill 200 additional generations at $0.12 each. That works out to $49.99 + (200 × $0.12) = $73.99 for the month, under the listed terms.
If you already know the number of generations
These examples skip the traffic estimate and calculate directly from expected monthly try-on volume:
| Monthly generations | Example plan | Calculation | Estimated monthly total |
|---|---|---|---|
| 500 | Growth | $49.99 + (200 × $0.12) | $73.99 |
| 2,000 | Scale | $99 + (1,000 × $0.10) | $199 |
| 10,000 | Scale | $99 + (9,000 × $0.10) | $999 |
These are arithmetic examples based on the current listed tiers, not a promise about how every attempt is counted. Failed generations, retries, billing caps, plan changes, and credits that expire can affect a real bill. Read the current terms and look at the usage meter in your Shopify app dashboard.
Five questions to ask before choosing a plan
What counts as one generation? Find out whether the provider charges when a shopper submits a photo, when the image is successfully returned, or under another rule. Ask specifically how failed jobs and retries are counted.
What happens when the allowance runs out? Generation might pause, require a plan change, or continue with paid overage. Know the behavior before placing the widget on a high-traffic campaign page.
Is there a spending limit? A hard cap can keep a bill predictable, but it may stop new try-ons until the limit resets or you change plans. Alerts and caps are useful only when you understand what they do.
Do unused credits roll over? Check whether credits reset monthly, carry forward, or are shared across products or stores. This affects whether a quiet month can offset a busier one.
Are taxes or billing cycle changes included? Compare the amount and billing period shown at installation with the plan page. Your actual charge can depend on local tax and the billing setup you select.
A quick budget worksheet
Before choosing a plan, write down three numbers: monthly product-page visits, a conservative completed-try-on rate, and a high-use rate. Multiply visits by each rate. Compare both results to the included credits, then calculate overage for the high case. This gives you a range rather than a single optimistic guess.
After launch, replace the assumptions with measured widget starts and completed generations. Also check generation errors and retries; a slow or confusing upload flow can change the completion rate. Review the bill alongside add-to-cart and purchase activity. Cost per image is useful, but it does not tell you whether shoppers found the feature useful.
For more about the shopper journey, see our virtual dressing room guide. To review current inclusions and subscription options, use the RealityTry pricing page.
The short answer
Estimate try-ons from product-page traffic and a clearly labeled adoption rate. Compare that usage with the plan's monthly credits and overage terms. Once the feature is live, use your own completed-generation count to revise the forecast.
Frequently Asked Questions
Are product-page visitors the same as try-ons?
No. A product-page visit is a chance to use the widget; a try-on is a generation the shopper completes. Estimate the share that completes one, then replace the estimate with the usage data from your store.
How do I calculate monthly try-on cost?
Start with the plan fee. Subtract the included generations from your expected monthly use, then multiply any billable extra generations by the listed overage rate. Check whether the provider counts attempts, successful images, or retries differently.
What does a credit mean in virtual try-on pricing?
It usually refers to usage of an image generation, but providers define it differently. Confirm what event consumes a credit and how the plan handles failed requests and retries.
What would 500 try-ons cost on the listed RealityTry plans?
Under the listed terms, Growth includes 300 at $49.99 per month and charges $0.12 for each additional generation. The example total is $73.99 for 500 generations, before taxes and any plan-rule exceptions.
Can a virtual try-on app stop usage at a monthly budget?
Some plans offer caps or alerts, but the exact behavior varies. Confirm whether the setting pauses new generations, warns the store owner, or allows overage billing to continue.
How often should I revisit the plan?
Review usage and costs after the first full billing cycle, then whenever traffic, campaigns, or try-on adoption changes materially. Keep the calculation tied to your actual completed generations.